Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

226 ITEMS

R3715

Misty and ethereal in the soft, gray-green hue of Sea Glass, this strapless Mikado ballgown is effortlessly stunning.
R3713W

With sequined, pearl and beaded dimensional lace appliques set over a full Mikado skirt, this long sleeved bridal ballgown is both classic and daring.
R3713

With sequined, pearl and beaded dimensional lace appliques set over a full Mikado skirt, this long sleeved bridal ballgown is both classic and daring.
R3705

A subtle cowl effect softens the elegant off-shoulder bodice of this Mikado bridal ballgown.
R3703

This elegant bridal ballgown features a beaded pearl and sequin lace applique bodice and layered organza skirt.
MJ1017 - Hilton

The Hilton ballgown is jaw-dropping alone, with beaded and sequined lace appliques set over sparkling tulle, but it's truly spectacular when paired with lacy split bell sleeves.

MJ1014 - Halani

Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.
MJ1012 - Harolyn

Luxurious organza jacquard composes the Harolyn ballgown, the strapless, sweetheart bodice of which is subtly softened by an overlay of ruched tulle.
MJ1008 - Haylee

Stunning, voluminous tulle, alternating with sheer organza, gives a peek at the matte lace trailing down Haylee's off-shoulder ballgown silhouette. Detachable organza sleeves are a gorgeous addition.
MJ1005 - Harper

Finished with a pair of removable puffed tulle sleeves, Harper is an absolute dream dress, with lace overlaid against a sparkling tulle skirt.
MJ1003 - Honor

Our Honor gown is a truly classic and minimalist bridal silhouette, whether you opt for the all-over traditional look of off-shoulder dove satin or add a uniquely feminine touch with the textured blossoms of our CP62 floral sleeve, sold separately.
MJ1000 - Holland

Regal Holland features the vintage-inspired tulle sleeves and off-shoulder sequined, beaded lace bodice that bridal dreams are made of.