Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 208 ITEMS
    • 9856W

      9856W

      Sprays of wildflowers cover the bodice and hemline of this A-line gown.
    • 9856

      9856

      Sprays of wildflowers cover the bodice and hemline of this A-line gown.
    • 9854

      9854

      Blooms and scrollwork accent the neckline of this sleeveless sheath gown.
    • 9853

      9853

      Streamlined, with every emphasis on simplicity, this sleeveless sheath is utterly timeless.
    • 9852

      9852

      Textured leaves and vines climb the bodice and sheer back of this strapless gown.
    • 9851

      9851

      Delicate and subtle, this appliquéd sheath features a low back and a slight fit and flare silhouette.
    • 9850W

      9850W

      Dreamy appliqués cover the bodice of this romantic A-line gown.
    • 9850

      9850

      Dreamy appliqués cover the bodice of this romantic A-line gown.
    • 9815

      9815

      The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.
    • 9813

      9813

      Allure Bridals 9813 Simplicity and elegance combine with the Allure Bridals 9813 gown—part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small...
    • 9811

      9811

      Allure 9811 Intricate, flattering, and breathtaking, the Allure 9811 wedding dress offers enchanting, nature-inspired motifs along a slimming bodice and beautifully flowing skirt. The stunning train on this gown gives the illusion of falling blooms and...
    • 9810

      9810

      Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.