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While many things have changed lately, our passion for helping brides feel beautiful, and our commitment to thoughtful design, expertly executed finishes, and partnering with local boutiques to dress brides all over the world has not. We’re here to help "I Do" happen.

“Our industry is about celebration — from weddings to proms and special events. I know in this moment it seems hard to imagine, but this will pass and we will soon be returning to a time of celebration.”

Kelly Crum, CEO Allure Bridals, Inc.

We would like to extend a huge thank you to our incredible retailers across the world, who have found new and innovative ways for brides to shop during this crisis. From Virtual Appointments, Curbside Pickups, and thousands of masks being made from garment bags — the ingenuity and generosity of our bridal community never ceases to amaze us. Check out our Instagram Highlights, or reach out to any of your local retailers to explore what options you have to keep you safe and stunning on your wedding day.

And to our beautiful brides who have tied the knot these past few weeks in intimate virtual settings — nothing is more inspiring than watching you prove every day that love knows no distance. Not even social distance.

Tell us your stories in the form below!


COVID-19 FAQs


Tell Us Your Story

Have you had to postpone or change your wedding plans because of the Covid-19 pandemic? We want to hear your story. Times have certainly changed, but your dress doesn't have to. Here's to tying the knot! Even if not just yet...