9761 AD1 3365 AD9 F200 Anna H2 F211 Finley H2 E109 FH

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Details worth cherishing

Allure Romance 3353

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

About Allure
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Our Collections

9769 AD1

Keep your cool in life's biggest moments

Add CoolTouch to your big day

Now offering CoolTouch in select dresses. Wicking, antimicrobial, and with zinc woven in so it's cool to the touch, this pateneted fabric is helping brides be more comfortable on their big day.

See How It Works
Mj700 feature

Style of the Week

October 20th, 2020

Style of the Week // MJ700

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Allure Romance 3358