This Mikado ballgown features pearl and floral sequins along the sweetheart neckline of its off-shoulder bodice.

Meet Farley: a flirtatious strapless ballgown in crushed organza, adorned with a perfect set of bows at the bodice and waist.

This soft A-line gown features a flattering V-neckline with sheer illusion detailing at the sleeves and back for a light, romantic feel. Cascading floral lace appliques add movement and texture throughout the bodice and skirt, while covered buttons trail down the back for an elegant finishing touch.

Crossover ruching at the bodice leads to off-shoulder straps and an elegant Mikado ballgown silhouette.

This romantic A-line gown features off-the-shoulder long sleeves in sheer illusion tulle, framing a structured sweetheart neckline. Matte and natural lace appliques are scattered throughout the soft tulle skirt, adding depth and texture to the full silhouette. Balanced with a natural waistline, the look is timeless, graceful, and rich with detail.

Sequined lace appliques adorn the off-shoulder bodice of this tulle ballgown.

All the romance of of realistic blossoms and trailing vines are embodied in our Johnny gown - perfect for a secret garden wedding.

Softly ruched sleeves drapoe off the shoulders of Kari's classic satin ballgown silhouette.

Stunning detachable sleeves, designed with our MJ952 gown in mind.

Elsie is a romantic ballgown with a soft cat-eye neckline and a sculpted Basque waist for a flattering, elongating effect. The sheer bodice is gently ruched in lace and detailed with sequin lace appliques layered over Chantilly lace and tulle, creating depth and shimmer throughout. Full yet ethereal, this gown brings texture and elegance together in one graceful silhouette.

This full A-line gown, topped with a strapless sweetheart neckline, is texturized by dimensional sparkle tulle.Lovely detachable puffed sleeves add the perfect touch. Sleeves style MJ952 sold separately.

A dreamy combination of sequins and pearled beading adorns this ballgown, elevated by lace appliques and frothy tulle.

The MJ854 Karen's gown features intricately beaded lace appliques, forming a luxurious textural landscape. The ornate detailing adorns the bodice and extends to the off-shoulder sleeves, creating a lavish and sophisticated look. This tapestry-like embellishment adds depth and visual interest to the dress, enhancing its elegance and allure.

Ezra is a modern ballgown that pairs clean structure with airy texture. The scoop neckline and paneled bodice offer sculpted support through the natural waist, creating a strong, flattering frame. Below, the tiered handkerchief organza skirt brings lightness and dimension, adding movement and volume without weight. It’s equal parts architectural and ethereal. Please note: This style does not allow for custom changes.

All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you in a cascade of flowers. The charming combination of an A-line silhouette and flowery cap sleeves delivers a light and sophisticated look for your special day. Try the MJ900 Johnny gown on for yourself when you book an appointment at your local Allure Bridals retailer.

The Fletcher ballgown is composed of cotton lace and pearl accents over translucent tulle.

The Hilton ballgown is jaw-dropping alone, with beaded and sequined lace appliques set over sparkling tulle, but it's truly spectacular when paired with lacy split bell sleeves. This Madison James MJ1017 gown is also available with detachable sleeves MJ1017SL sold separately. Shop both gown and detachable sleeves when you search for your local Madison James retailer today.

Meet Farley: a flirtatious strapless ballgown in Mikado, adorned with a perfect bow at the bodice.

Evangeline is a romantic ballgown with a soft scoop neckline and off-the-shoulder sleeves, all adorned in ornate Venetian-style lace. The bodice is gently ruched and shaped with a subtle Basque waist, offering a sculpted, feminine silhouette. A full, dramatic skirt completes the look—elegant, expressive, and made to leave a lasting impression.

Etta is a modern ballgown in soft dove satin, designed with a clean silhouette and elevated detail. The bodice features appliqued sequin lace framed by sculpted dove satin that shapes into off-the-shoulder sleeves, blending shimmer with structure. A thin belt defines the natural waistline, while covered buttons trail along the chapel-length train for a polished, timeless finish.

Dimensional appliqued rosettes trail down Fenella's full ballgown skirt; this Mikado bridal gown is also accented with a floral-inspired off-shoulder neckline. Jacket style J53 sold separately.

Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.

Beaded and sequined appliques over filmy Chantilly lace impart the strapless Francesca sheath gown with a myriad of soft textures. A removable lace jacket features illusion sleeves and a high neckline. Jacket sold separately as MJ1101J.

Crisp shantung, pleated at a basque waistline, lends structure and elegance to the strapless Fialma ballgown