Make a statement with an Allure Couture wedding gown that makes you look and feel fabulous as you walk down the aisle. Shop our jaw-dropping designs featuring a gorgeous range of silhouettes, necklines, and other options to find the wedding dress you've always wanted. With Allure Bridals’ expert craftsmanship and attention to detail, you’re sure to find a gown that makes all your wedding dreams come true. Select a dress that will make you feel confident and truly shine on your special day.
The Fall Collection
Make an Entrance. Leave an Impression.
Allure Couture is where bridal drama meets refined craftsmanship. This season, the collection turns up the volume with sweeping cathedral trains, sculpted bodices, and decadent layers of lace, organza, and tulle. From bold mermaid skirts to voluminous ballgowns, each silhouette is enhanced with couture-inspired detailing: tiered handkerchief hems, ruched overlays, and detachable bows, trains, and capes that transform every look. Statement-making elements like sheer corsetry, pearl strand accents, and architectural pleating give the gowns high-impact presence from every angle. Designed for the bride who wants her entrance—and exit—to be unforgettable, this collection is unapologetically fashion-forward while staying grounded in bridal tradition.
The Fall Edit
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C780
This ethereal ballgown features a strapless sweetheart neckline and a natural waistline that flows into a full, layered organza skirt. Bold sequin lace appliques bloom across the bodice and train, adding shimmer and dimension. Finished with covered buttons and a handkerchief hem, this gown moves with lightness and drama in every step.
Allure Couture
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C781
This voluminous taffeta ballgown makes a statement with its romantic sweetheart neckline and off-the-shoulder sleeves, finished with dimensional pleating across the bodice. A sculpted natural waist enhances the dramatic silhouette, blending bold structure with the graceful softness of the full, taffeta skirt.
Allure Couture
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C782NC
This sleek sheath gown is designed to sculpt and streamline. A strapless sweetheart neckline meets a soft Basque waistline, with beaded sequin lace appliqués and sheer side panels that trace from bodice to hem. A lined version is available for added structure and coverage. Please note: This style does not allow for custom changes.
Allure Couture
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C782J
Designed to pair seamlessly with style C782, this dramatic accessory jacket features a high neckline, padded shoulders, and full-length sleeves. Crafted to add structure and presence, the jacket transforms the gown into a bold, high-fashion statement—perfect for a grand ceremony entrance or layered reception look.
Allure Couture
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C783
A dramatic ballgown silhouette sets the stage for this statement-making gown. The strapless cateye neckline crowns a lace bodice adorned with beaded and sequin appliques, complete with exposed boning for a modern corseted effect. A subtle Basque waist gives shape and structure, flowing into a full dove satin skirt that commands attention.
Allure Couture
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C784
This sleek sheath gown is designed to sculpt and streamline, featuring a sweetheart neckline and delicate spaghetti straps. The bodice glistens with beaded and sequin lace appliques, while the crepe skirt cinches with a subtle Basque waist and flows effortlessly into a soft train. Finished with covered buttons down the back, this silhouette is both refined and striking.
Allure Couture
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C785
With a plunging sweetheart neckline and delicate spaghetti straps, this stretch sheath gown balances softness and edge. Geometric beaded and sequin lace adds bold texture through the bodice, while covered buttons trail down the back of the sleek silhouette for a clean, confident finish.
Allure Couture
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C786
Crafted in textured jacquard, this romantic ballgown features a sweetheart neckline and delicate pearl strand accents that drape off the shoulder. A tiered, detachable bow at the back adds a whimsical finish to the full, flowing skirt—balancing softness with just the right amount of drama.
Allure Couture
